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What Any Business Owner Can Do to Simplify the Shipping Experience for Customers

Marketing / 22 Jan 2024

Needless to say, the landscape for business owners is over the top competitive. It’s not just about providing the best service and the best product, but you better believe that you also need to provide the best shipping. Technically, it’s not just shipping; it’s the whole “sending out” experience. Do you know how you can get groceries at your door within minutes with certain companies? It’s like that, or knowing the exact time that someone is going to show up, like a dispatcher. It’s more about the entire experience of knowing what you’re going to get and when.  

Of course, businesses can make this super easy on themselves, like HVAC dispatch software, if you’re a contractor or HVAC company, but again, it’s still all about the customer and their experience. It’s going to be on you to make this as easy and as stress-free as possible.  

At the end of the day, it’s all about reducing the risks for them and making everything stress-free. When they buy a service or product from you, their whole intent is to use you to make things easier, so it shouldn’t be hard in the slightest. So, with that said, when it comes to the shipping experience, whether it’s waiting for a person like a repairman, groceries, or even an item that they bought from an ecommerce website, what can you do to make this easier on them? Well, here’s what you need to know!

It All Starts With Offering Transparent Information

You most likely know this, but it never hurts to repeat it. Communication is key to a smooth shipping experience. You want information when you buy something, right? Well, it’s the exact same thing for them too. So, you’re going to want to be sure and provide clear and transparent shipping information on your website. If this is something like a product being shipped cost country, then you’re going to want to include estimated delivery times, shipping costs, and any potential delays. 

The same can be said for a service, too; they should be able to know right when they can have the service. So instead of something discreet like “Monday through Friday from 8:00 am to 9:00 pm, you’re going to want to be clear like “Thursday at 11:15 am” so they know what’s up. This upfront transparency manages customer expectations and reduces uncertainty.

Implement Real-Time Tracking

Why not empower your customers with real-time tracking capabilities? Integration with reputable shipping carriers allows customers to monitor their orders in real time, from the moment they leave your warehouse to their final destination. This transparency not only builds trust but also minimises inquiries to your customer support team. 

This can actually be done with services, too! If you’re a plumber or run a plumbing company, you can actually do real-time tracking for the service to show up to the house. This is actually something that Domino’s Pizza does, and they’re known for it in the pizza and takeaway industry. It’s also something that Uber Eats does as well. 

Simplify the Checkout Process

One thing you could do to really make an impact would be to just simply make the shipping information part of the checkout process straightforward. Implement a user-friendly interface that allows customers to easily enter shipping details, choose delivery options, and view associated costs. In general, reducing friction at this stage enhances the overall shopping experience.

Leverage Shipping and Dispatch Software

One thing that’s really going to help is just investing in shipping software that streamlines the shipping process. There are plenty of platforms out there that offer features like batch processing, address verification, and label printing. There are more than enough perks when it comes to dispatching software, too, if you’re running a service rather than selling products. But in general, integrating such tools can save time, reduce errors, and enhance overall efficiency in managing shipments.

Proactive Communication Is Key

It was already stated earlier, but it’s really going to help to just go above and beyond when it comes to communication. With that said, you should keep your customers informed throughout the shipping journey. Send order confirmation emails, shipping notifications, and delivery confirmations. 

The same goes for services, like a service provider being dispatched (an example was already mentioned earlier). In general, just be sure to have some proactive communication to help manage expectations, reduce customer anxiety, and contribute to a positive post-purchase experience.

Always Go Eco-Friendly

It’s always going to help if you’re able to focus more on eco-friendly and sustainable practices. If you’re shipping out products, you could demonstrate your commitment to sustainability by using eco-friendly packaging. You’re probably more than aware that customers are increasingly conscious of environmental impact, and sustainable packaging choices can resonate positively with your audience. 

But it’s not just about shipping products either but dispatching, too. For example, oftentimes, with Uber Eats, if it’s in a large city, it’s usually bikes or electric scooters that get used. Even if it isn’t food delivery but a service (like plumbing or HVAC), then you could get an EV to use for going to customers’ homes and businesses. 

Provide Different Options

This could be offering different dates or different times for the product or service to be delivered and arrive at their home, business, or whatever location it is. Some customers really can’t be flexible, and sometimes you have no choice but to allow them to choose what works best for them. 

Can These Work?

Well, you have to keep in mind that a customer-centric shipping experience is a cornerstone of a successful business. When it comes to products or services provided, both of these need to be entirely seamless and easy. So, while there are some things that you’re going to have to integrate, such as transparency, live-tracking, sustainability, and even other options that you can think of, if it makes their experience easier, then you can count on this to work entirely. As a business owner, you can elevate your shipping processes and solidify positive relationships with your customers. It might take a bit of hard work, but it’s worth it in the end.

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